This commercial for Cisco’s Bridge to Possible campaign added a new level of creative emotion to a human story. I worked with The Hatch’s CD’s as a director on the emotion and technical aspects of narrative. Choreographed and filmed the actual moment when the donor and recipient meet in real life. This campaign has had 3.5 million views & 6 million impressions so far. Considered as one of the most engaged campaigns for Cisco.

Inspiration comes in many ways. When I met the donor Dylan and the recipient Max, I was watching a miracle. Now, emotions aside, the story has to be captured and shared. So proud to be part of this showcase story on Cisco’s home page.