IBM Quantum Safe – Brand evolution, capabilities and technical explainer, all in one short engaging video.

As the product was evolving, I kicked-off an creative exploration process to identify elements that need to become the core of this IBM’s product / solution offering.

Engaged with in-house brand design lead, a visual artist and a script writer, I crafted a narrative for the product. We selected as our creative partner to produce the animations. Custom music was created by composer Asako Fujimoto.