“I build and lead in-house creative studio functions for enterprise technology companies, turning complex technology into storytelling and content systems that align teams and drive business impact.”
Aravind
Ragupathi
I am a creative studio director with 25+ years building and leading in-house creative functions for global B2B technology companies. My work sits at the intersection of brand, storytelling, and business impact, designing the systems, teams, and infrastructure that allow complex technologies to be understood, adopted, and brought to market.
At IBM and Cisco, I built and led multidisciplinary studios across design, content, UX, and video, standing up the operational infrastructure, creative direction practices, and narrative systems that deliver consistency and measurable outcomes across campaigns, digital platforms, executive communications, and global events.
I lead studio functions end-to-end, setting creative vision, directing narrative strategy, managing vendor relationships and budgets, and overseeing how storytelling is expressed across campaigns, digital platforms, executive communications, and global experiences.
An Emmy-nominated creative director, I bring a cinematic lens to enterprise storytelling, combining emotional clarity with technical and business precision. My work advances storytelling as a studio discipline, shaping how organizations build the creative infrastructure to align, communicate, and bring complex technologies to market.
ownership
built & led
studio leadership