The ‘Join Us’ campaign plays a crucial role in highlighting and celebrating IBM’s top talent. A groundbreaking branded video that deepens the connection with the developer community. Rooted in IBM’s involvement in space programs, this video is a testament to human ingenuity and technological achievement.

This recognition goes beyond celebrating IBM’s rich history and legacy; it honors the exceptional ingenuity of our people. It’s a tribute to the individuals who have driven IBM’s greatest achievements.

Our film delves into iconic moments from IBM’s past, such as solving NASA’s trajectory challenges for the moon landing and contributing to global sustainability. By exploring the IBM Archives, this film illuminates our storied past while guiding us toward a promising future.

Impact:
With 5K views in just one month, this powerful narrative isn’t just about technology-it’s about the people who drive it. The film celebrates the historic journey of IBM and the transformative power of our partnerships.