Executive Storytelling
Cisco
- Ruba CX
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Cisco needed to reposition managed services as a core growth driver for its sales organization, particularly in complex markets such as financial services. The challenge was not just explaining the offering, but helping sellers understand how it fit into customer experience, service models, and long-term value creation.
Working closely with Ruba Borno, GM of Cisco's Cloud and Managed Services business, I supported the development of executive-level messaging designed to align the global sales organization around managed services as a strategic priority. The focus was on helping translate leadership intent into a clear, seller-relevant story that connected customer experience, service transformation, and revenue opportunity.
I helped shape the narrative framework that positioned managed services not as an add-on, but as a core part of how sellers could support banking and financial services customers. The work focused on clarity, relevance, and adoption, ensuring that the messaging resonated across both leadership and field teams.
The storytelling was brought to life through a visually distinctive production approach -- a concept-driven narrative supported by CG-heavy environments and custom-built physical facades, filmed within a controlled museum setting. The production design reinforced the abstraction of the concept while keeping the message grounded in real-world application.
