Cisco Silicon One · Aravind Ragupathi

The Brief

Cisco Silicon One was a major architecture launch aimed at a highly technical, high-value audience. The challenge was to simplify an extremely complex silicon story without diluting its sophistication, and to build a launch system strong enough to support executive trust, product differentiation, and long-term market identity.

"The breakthrough was not just the chip. It was creating a story system worthy of its ambition."

The Work

I led the end-to-end creative strategy, design, and production for Cisco Silicon One, partnering directly with SVP and Cisco Fellow Rakesh Chopra to shape the story chapter by chapter. Together, we built a narrative architecture that translated highly specialized engineering into something clear, elegant, and market-defining.

The work extended far beyond a single film. I developed the product's visual identity, shaped the launch webpage and user experience, and oversaw a full campaign ecosystem: eight mini-films, a five-episode short series, an anthem video, motion explainers, and social assets. Each asset was designed to reinforce the same strategic message while serving different audience needs.

What made the campaign durable was its coherence. The visual language and storytelling framework did not just launch the product -- it became part of Cisco's lasting product-marketing system.