Executive Storytelling
IBM Sales Kick Off
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IBM needed to align a global sales organization around strategy, priorities, and action across multiple geographies, business units, and product portfolios. The challenge was not just scale, but clarity. Executive messaging had to translate into something sellers could immediately understand, trust, and act on, while still working across cultures, regions, and hybrid delivery formats.
As Global Content Experience Lead, I helped shape the narrative system behind IBM's Sales Kick Off, the company's largest sales enablement program. This included agenda architecture, run of show, executive storytelling alignment, and speaker preparation across global leadership. The goal was to translate complex strategy across AI, automation, cloud, and platform portfolios into clear, seller-ready narratives.
I worked across sales enablement leaders, product teams, and regional stakeholders to ensure consistency of message while allowing for local relevance. In parallel, I supported production and broadcast workflows across hybrid formats, aligning content, delivery, and timing so that each session functioned as part of a unified narrative rather than a sequence of disconnected presentations.
Beyond the live event, I helped shape reusable storytelling frameworks and content structures that extended into seller tools and platforms such as Seismic. This turned SKO from a moment in time into an ongoing enablement system, connecting executive intent to real-world sales conversations.
