AI & Deep Tech
IBM 100K Qubits
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IBM needed to communicate an ambitious quantum hardware vision in a way that could inspire broad audiences without oversimplifying the science. The challenge was to create a milestone story that balanced aspiration, credibility, and technical coherence for media, partners, leadership, and global technology audiences.
As Creative Producer, I led the end-to-end strategy and production for the launch film and surrounding media system for IBM's 100K qubits announcement. The concept itself was difficult even for informed audiences, so I helped shape a three-part narrative flow: the opportunity this scale of hardware could unlock, the global problems it might help address, and IBM's roadmap for getting there.
I guided the creation of the launch film, co-branded materials, press assets, and the core vision architecture graphic used across multiple channels. I worked directly with IBM leadership, scientists, partner communications teams, and agency collaborators to ensure the story remained scientifically grounded while visually compelling.
From custom music to carefully selected imagery and future-facing graphics, the storytelling was built to make a bold technical vision feel coherent, credible, and emotionally meaningful.
